Digital Metrics Map

Sales Goal

$13.85 M

= 0.89 M × $15.53

Digital Order Goal: 0.89 M

AOV Goal: $15.53

Unique Users (Millions)

Conversion Rate (%)

Avg Orders / Customer / Yr

0.89 M

= 4.00 M × 10.00% × 2.23

Avg Subtotal ($)

Avg Discount ($)

$15.53

= $18.66 − $3.13